Clients are the lifeblood of your business. It is important that they learn how to love you so that they stay. Clients that love you are a great source of golden referrals into your business.
Here are some tips on growing and keeping clients love for you.
Everyone likes to feel that they are important. Here are a few do's and don'ts.
Two important points here.
People buy from people. First they buy you, then what you are selling and your company. Sales is about engaging with your client one on one and getting to understand what problem they want to solve and what they need from you.
Everything is about trust. Trust is a built by how well you get to know your client, how reliable you are and finally how you can build your credibility with them. Trust is eroded by conflict of interest. Conflict around self interest, both real and perceived.
It sounds simple … but this is one of the ‘little things’ that speak volumes.
The first part is to be as clear as possible about what you do. Think about the processes that you have in bringing clients on board, how can you explain this to a client in plain english.
Be clear about when you are going to get back to them. There are two good reasons for this.
The is something disingenuous about someone who says yes to everything. Love doesn't mean saying yes to everything that your client wants, if you have kids you know exactly what I mean. Be clear about what you do and don't do and help your client navigate through that.
Tough love will, in the end, help your client and help you. If you say yes to something that you can't do you it will end in tears and dissappointment for both you and your client.
Sometimes this means walking away because you can't help them. Remember it's ok to walk away and it frees up your time to spend with clients that will love you for who you are.
Feel free to share your ideas, questions or comments in the area below.
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