February is the month for love. I am using that theme to show how you can improve the sales in your business by loving people more.
How many personal things do you know about your client? This may sound like a silly question, but there is method in my madness. People tell personal things to those that they like and trust. They are happy to share things that are going on in their lives. The good, the bad and the ugly.
People buy from people they like and trust. So if they are telling you personal information, this means that they like and trust you - so they are more likely to buy from you!
Have you ever met someone that you think is PERFECT! Never a hair, word or anything out of place. I celebrate them … but tell me … how likely are you to tell them something that you stuffed up, a mistake that you made? Not very – right?
The truth is, none of us are perfect. But we think that is what other people want to see. Actually people relate much better to you if you are YOU. Honest, open and real about all the wondrous, funny, gritty and down right revolting things that happen to you in life and business.
Now you are out showing everyone how much you love them – let’s add some business substance to this.
If you are loving clients with businesses … then add a quarterly (six monthly or annual) visit (or phone call). In this visit use these ideas:
If you are loving clients in a retail or personal setting, then here are some ideas for you to show the love in your business:
Why not have a look at my FREE ebook on the 11 Secrets of Sales Champions ... specifically for people who honestly hate sales!
Would love to hear your thoughts .... go on!