A pitch is simply how you tell people what you do.
The purpose of a pitch is to have people listen to and engage with your idea. Before you start remember that everyone listens to WIIFM (What’s In It For Me?). What interests people most is the inspiration behind your business.
"Having worked many years in sales and helping people sell I found that most new business owners I spoke with didn’t understand or were afraid of sales and selling."
Your clients and potential clients are essential in refining your sales pitch.
The critical thing to learn is what your clients are interested in. As you explain to people what you do and listen to and answer their questions; you will get great insights on what problems they see, how they describe it and most importantly what they would do about it.
I cannot stress enough how important this step is. It should be one of the first things you do with your business idea. There is nothing worse than taking something to market once you have spent time and money only to discover this isn’t a problem that people have or want to solve.
Once you have established a connection with someone, then your job is to get them talking so you can learn as much as possible about them, their business and what makes them tick.
Once someone is interested in knowing more, then start telling them your story here is an example of the format I use:
As you are talking, engaging and listening you need to watch which areas of the conversation people engage with. I call this your Lean-In Factor. Learn from this and use the feedback you get from you clients to refine your pitch.
Need help or have a great sales pitch? Share it with me!
For the love of selling !
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